Get more customers, spending more, more often.
Why is digital marketing important,
At one point, digital marketing was just a new and different way to market - but within just the past few years, the importance of internet marketing has become a new level of business legitimacy. Digital marketing has become an integral part of what a business is to it's customers.
In today's day and age, it’s no longer enough to just have a website or run some un-focused ads campaign.
You need to understand how to properly target your consumers in a way that not only resonates with them, it keeps them for the long run.
Most companies are still unfamiliar in the world of
digital marketing and may not know where to start.
Each platform has unique benefits that make themselves the most effective in various situations and if you're still new here, all of this can be pretty confusing. Below you'll find the top 5 ways to position yourself in front of your customer effectively.
Remember, accessing a digital marketing tool is just the start. If you truly want to achieve top results, you must know how to use it–and how, exactly, each tool will help your efforts. Enjoy!
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SEARCH ENGINE OPTIMIZATION (SEO)
SEO refers to the process to improve your online visibility in organic (non-paid) search engine results.
Search engine optimization includes many factors, from keywords within your content to links to your website around the web.
PAY PER CLICK (PPC)
PPC is essentially the paid version of SEO. While SEO covers all of the organic traffic, PPC covers the ground left untouched. By optimizing your website for search engines and advertising at the top of the list (SEO and PPC), you begin to allow your business to maximize on all digital traffic possible.
SOCIAL MEDIA MARKETING
A Forbes study found that companies using social media marketing outsell 78% of businesses who aren't.
Social media marketing will increase your brand's presence online, engage consumers more effectively and allow you to attract new leads by interacting with them where they're most comfortable. The best part, you gain valuable customer data that allows you to improve your customer service, analyze what they're engaging with and understand what incentivizes their buying habits.
Pro tip: While marketing online, you’ll gain more reach if you post quality content.
Think about taking your ideal customer and building content specifically for them - using language they're using, to peak their interest and draw attention to your product or service.
Essentially, content marketing is using your customers interests to produce content they're more likely to engage with.
Content marketing is an ongoing practice. It’s not always about making a sale - put more focus on engaging and educating your consumer about your business to build recognition, trust, and brand awareness.
Email marketing allows you to take small business marketing to the next level.
Keep your subscribers in the loop with abandoned cart emails, welcome emails, thank you emails, and more to show them your appreciation and build customer loyalty.
OUR MARKETING PORTFOLIO
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At The Creative Indivisuals, we are very proud to have boosted and maintained search engine ranks for hundreds of brands internationally. Majority of our clients experience a boost of 4 - 5X or more ROI on their social media ad campaigns, see an increase in their online traffic and have insights that measure promising engagement week after week.
Is it time for your website to rank higher in search engine results? Are you looking to generate more leads online?
Get in touch with us today to find out if your business is in the right position to succeed with online marketing in Orange County.