Gruv Gear's growing line of products is distributed in over 55 countries, shipped from warehouses in California, Shanghai, Germany and Canada, and continues to revolutionize the musician and jetsetter's lifestyle with innovative bags, carts and accessories. The original V-Cart Solo earned a utility patent and was soon complemented by other models, and the entire cart line has since been rebranded to Krane and has become the premier transport gear of choice in several industries. To date, over 250 world-class performers, producers, photographers and million-mile travelers endorse and trust Gruv Gear with their everyday carry and tech essentials. Jay didn't know back in 2007 that this project was going to turn into a business, let alone the well-loved global brand that it is today.
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To launch their newest product, The Creative Indivisuals was brought on board to achieve the vision and goals that Gruv Gear had set in place with their crowdfunding campaign.
Gruv Gear had set a goal of $25K to be reached and by the help of our campaign video, we successfully hit that goal in 15 days. The campaign for the World's Most Advanced Guitar Bag would go on to raise more than $50K in less than 40 days.
To help build social content and assets for website and campaigns, our team took the content to the next level. Shooting in and around the Los Angeles & Orange County areas, we dove into the lifestyle aspect that Gruv Gear brings to the table, and did our best to exemplify that.
With a predominantly user-generated content inventory, Gruv Gear's Instagram was in need of a revamp of media. Our team worked together with their Creative Director to achieve the goal of developing a signature style of content that speaks to their consumer and highlights their roster of influential people within their industry.