SEO refers to the process of growing your online visibility in non-paid (organic) search engine results. Search engine optimization includes many factors from keywords within your content to links to your website around the web. Our analysts can give your business an SEO analysis and strategize to create a blueprint that will attract organic traffic to improve SEO ranking for your website.
THE NEW GOLD STANDARD.
At one point online marketing was just a new and different way to market, but within just the past few years, the importance
of internet marketing has become something else. It’s become an integral part of what a business is to its customers.
In today's day and age, it’s no longer enough to just have a website or run some un-focused Ads campaign.
Don’t have integrated digital marketing strategies working for your business? Time is working against you
because of it.
Search engine marketing is the paid version of SEO. While SEO covers all of the organic traffic, SEM covers the ground left untouched. By optimizing your website for search engines and advertising at the top of the list (SEO and SEM), you're not leaving anything on the table and capitalizing on all the traffic possible from search engines.
A Forbes study found that companies using social media outsell 78% of businesses who don’t use social media.
Social media marketing increases your brand's presence online, engages your consumers more effectively and allows you to attract new consumers by interacting with them. It allows you to connect with your consumers in a more intimate way. From these interactions, you gain valuable customer feedback that allows you to improve your customer service, see what they are engaging most with, and understand what incentivizes and influences their buying habits.
Pro tip: while using social media marketing, you’ll gain more reach when you post quality content.
Content marketing refers to using your customers interests, likes and interactions to mold the content that your business is putting in front of them. Think about taking your ideal customer and building content specifically for them, using language they're using to peak their interest and draw their attention to your product or service.
Content marketing is an ongoing practice. It’s not always about sales but more about engaging and educating your consumer to build brand recognition, trust, and equity.
Not only does email marketing allow you to take advantage of the prospect of reaching a large group of people, but this medium can also offer benefits that other digital marketing tactics can’t provide. Email marketing allows you to personalize your messaging and tailor messages based on customer actions. You can also segment your audiences to ensure that the right leads are getting the most impactful information at the most effective times.
DIGITAL MARKETING IS MORE IMPORTANT
NOW THAN EVER BEFORE.
The amount of time we spend connected to our electronic devices increases every day. In fact, Americans spend over 11 hours each day using tablets, computers or smart phones. As the internet becomes entwined with everything we do, the importance of digital marketing is becoming crystal clear.
Without digital marketing efforts, you stand to reach almost no one.
As a result, your business will get left in the dust. Don’t get left behind.
THE TOP 7 REASONS
WHY DIGITAL MARKETING IS IMPORTANT
Reaches People Where They Spend Their Time & Money
97% of US adults under 65 are on social media at least once a month. The vast majority are on it every day. For businesses that understand the importance of digital marketing, they are capitalizing on that opportunity.
In 2019, 48% of people said they made their last online purchase as the direct result of a Facebook ad, and one of the top 10 reasons people said they’re on social media is to buy products advertised to them. This allows businesses to target, attract and convert an audience that is already interested in purchasing products.
Leveled Playing Field for Small Businesses
As a small business in any industry, one of the opening thoughts getting started is if they'll be able to compete with the bigger competition. Digital marketing has officially opened up that conversation and leveled the playing field for any company in any industry. With the ability to target custom audiences and be specific down to their likes, interests, and more, it gives every business the opportunity to make strides right out of the gate.
Custom Targeted Audiences
Traditional marketing is an age-old practice. The beauty of digital marketing, and the evolution of how it got to be where it's at today, is something entirely new that gives businesses an incredible ability. Online marketing allows businesses to set parameters that are ultra-specific and tailored for the exact person your customer would look like.
When you do targeting at this level, you create an ad that’s highly relevant to your target market. Because it’s so relevant, it connects on a level that more general advertising can’t. This connection gives it the ability to influence decisions. You do it without annoying traditional advertising techniques.
Ease of Scalability and Adaptability
For the moment, let's imagine a scenario. In this scenario, you begin a new social media campaign and to test it out, you only make a small investment to see how well the campaign will do. After a few days, you see that it needs to be tweaked in a few areas and your next concern is putting the ad spend on pause to make adjustments before further spending any money running the campaign. Here lies one of the biggest benefits about digital marketing. You can immediately put a pause on your investment into ad spend at any time to make adjustments, adapt to what's working and move forward with ease.
Every dollar that you spend matters. You need to be able to effectively invest into things that will consistently bring you a return on investment at a cost that makes sense for your company. The methods used in digital marketing bring the highest return upon any other type of marketing. Content marketing can generate 3X the leads for about 62% less than traditional marketing and IBM found that a lead that comes in through social media is 7X more likely to become a paying customer.
Customer's Preference in Marketing
47% of millennials and Gen X don’t watch traditional TV. 22 million people canceled their cable by the end of last year. Magazine and newspaper sales continue to decline at a rate of about 16% a year and the way things are progressing, TV commercials and other traditional advertising methods may become obsolete in the next few years. This means that consumers are moving to their phone screens, their tablets and their computers to make purchasing decisions because they want their personal space to be respected instead of being forced to sit through something they have no interest in.
Aligned With Customer Purchasing Habits
88% of people consider online reviews an important part of the buying decision. 23% of people will visit your business after reading a good review. The internet is influencing purchasing habits and allowing consumers to make decisions for themselves relative to what they want to be advertised. Being able to choose what they want to be shown means they are more likely to convert into a buying customer, too.